December 24, 2024 Copyright ©️ 2024 by goldkeen International Patent & Trademark Joint Office
 

 

Every franchise brand you know has filed for a trademark!

But when is the best time in your brand’s development to file a trademark application?
Let’s take a look at when some of Taiwan’s most well-known beverage chains registered theirs:

1. 50 Lan, the leading beverage brand, was founded in 1994 (Year 83 ROC), and applied for its trademark on June 3, 1997.
2. Jenjudan, founded in 2010 at Shilin Night Market, submitted its first trademark application on Christmas Day 2014, and later applied for “珍煮母” on December 16, 2017.
3. Chun Shui Tang, established in 1983 in Taichung’s West District, filed its first trademark in 1988.
4. Xian He Dao, launched in 2016, had already filed a trademark in 2015—even before officially opening. No surprise, since it's a brand from a larger group.
   Here’s a fun fact you may already know: Xian He Dao and Rose House (Classical Rose Garden) come from the same parent company.

You’ve probably seen those quirky new brands with signs that say:
“A hundred-year brand, Year One begins today.”

Whether or not you follow Amazon’s “Every day is Day 1” philosophy,
once you file a trademark application, you’ve started writing your brand’s story.

Does your franchise agreement need legal review?
Has your trademark application already been submitted?

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